Facebook and PayPal have announced a strategic partnership. With the agreement, PayPal will become a key service in the field of advertising and Facebook development system.
As part of the relationship, advertisers from around the world will be able to use PayPal to pay through Facebook Ads Facebook’s advertising tools.
For entrepreneurs in the region where the payment process can be a difficult and expensive, the availability of payment options through PayPal makes it easy for advertisers. Especially small-scale international company that does business on Facebook.
As an illustration, this time Facebook has reached 400 million people with 70 percent of the users who live outside the United States.
PayPal will also be an option payment for Facebook Credits, which currently has been tested in several games and applications for Facebook. The purpose of Credits Facebook is allowing users so they can quickly buy virtual goods on Facebook. Including items from Facebook Gift Shop.
“We want to provide fast and reliable way to transact payments for people who use Facebook as well as advertisers and application developers,” said Dan Levy, Director of Payment Operations Facebook, in his statement, February 19, 2010.
“With the growth of our business, offers a variety of payment methods are becoming increasingly important for advertisers who want to buy Facebook Ads,” Levy said. “Cooperation with PayPal, a major world player in the field of online payment allows all this,” he said.
Simply put, says Levy, PayPal’s business is in the field of payment. “We enable customers to send and receive money online in 24 currencies in 190 countries around the world,” said Osama Bedier, vice president of Emerging Technology Platform and PayPal.
“We’ve become part of the Facebook developer ecosystem,” Bedier said. “Now we are delighted to expand our partnership with the direct contact with Facebook to help grow the business advertisers and application developers,” he said.